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Social Media in the Process of Marketing Evolution in Polish Textile-Clothing Industry

机译：波兰纺织服装行业营销演变过程中的社交媒体

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The textile-clothing industry is still perceived as one of the most important sectors of the world economy, and it is also the case in Poland, where it determines the directions of development of regions related to it. The development of new media, however; has contributed to significant changes in the environment of modern enterprises belonging to that sec NI; which has led to the evolution of their marketing orientation. The multidimensionality and complexity of processes observed bring about the necessity to modify the implemented process of building a competitive advantage and to look for effective tools in this area. Hypermedia space requires the participation of various groups of stakeholders, both in the B2C and B2B market. A solution that proves useful in this field is definitely social media, which significantly implies the quality of implemented processes while generating a wide spectrum of opportunities to compete. The aim of the article is to identify the marketing potential of social media in the textile-clothing industry with particular reference to their role in the process of the market orientation of enterprises from this sector.
机译：纺织服装行业仍然被认为是世界经济中最重要的部门之一，波兰也是如此，它决定了与之相关的地区的发展方向。然而，新媒体的发展；为属于该NI的现代企业的环境带来了重大变化；这导致了他们的市场定位的演变。所观察到的过程的多维性和复杂性使得有必要修改已建立的竞争优势的实施过程，并在这一领域寻找有效的工具。超媒体空间需要B2C和B2B市场中各个利益相关者群体的参与。在该领域证明是有用的解决方案肯定是社交媒体，它显着暗示了已实施流程的质量，同时产生了广泛的竞争机会。本文的目的是确定社交媒体在纺织服装行业中的营销潜力，尤其要考虑社交媒体在该行业企业市场定位过程中的作用。

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