The rotogravure process has been known for its ability to deftly print fine art and photography, and for its unmatched durability in long printruns. But rotogravure continues to be among the most expensive printing processes in our industry today; requiring hundreds of thousands of impressions to be profitable. There is an alternative. You can now achieve the quality and nearly equal the run length of rotogravure for a fraction of the cost by using laser ablated elastomer sleeves. For shorter printruns that didn't require quite the quality of rotogravure, flexographic plates became an alternative, but until recently, there was no clear cut alternative that rivaled high-end rotogravure for print quality and longevity. Flat top dot and high definition (HD) screening have helped bridge the gap for flat plates; but flat plates still fall short when it comes to longevity, registration ability, and razor sharp text. Now, flexographic printing using laser engraved elastomer sleeves offers all of these abilities.
展开▼
