How great is the potential for digital print in packaging? It all depends on who you ask. To some people, digital print has an almost mythical status. They believe it will eventually deliver whatever brands, retailers and consumers really want, when they want it, where they want it. They also think digital will do this more easily than traditional print, with limited environmental impact and at the "right" cost. In other words, digitally printed graphic packaging has the potential to be nothing short of a magic wand.
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