TAPPING INTO THE VALUES OF MILLENNIAL & GEN Z PET PARENTS

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TAPPING INTO THE VALUES OF MILLENNIAL & GEN Z PET PARENTS

机译：分为千禧一代和Z宠物父母的价值观

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As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them. While millennial shoppers continue to gravitate toward more healthful and sustainable options for their own food, they're also looking for those same qualities when shopping for their four-legged friends - and they've shown that they're willing to pay for these added benefits. According to a global study by Nielsen, almost three out of four millennials said they are willing to pay extra for sustainable offerings.

机译：随着潮流的宠物所有权下降，宠物食品品牌正在关注千禧一代和Z Z消费者。这些年轻一代很快就重新定义成为宠物父母意味着什么，包括他们如何与他们的宠物如何与他们的宠物一起购买它们。虽然千禧年的购物者继续倾向于为自己的食物倾向于更加健康和可持续的选择，但他们也在寻找适合他们的四条腿朋友时的素质 - 而且他们表明他们愿意为这些补充支付好处。根据尼尔森的全球研究，四个千禧一代的近三分之三表示，他们愿意为可持续产品支付额外费用。

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《Food & beverage packaging》 |2019年第7期|13-15|共3页
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1. TAPPING INTO THE VALUES OF MILLENNIAL & GEN Z PET PARENTS [J] . PEDRO GONCALVES Food & beverage packaging . 2019,第7期

机译：了解千禧一代和Z世代PET父母的价值观
2. Pentapetalum trifasciculandricus gen. et sp. nov., a thealean fossil flower from the Raritan Formation, New Jersey, USA (Turonian, Late Cretaceous). [J] . Martcnez-MillcLn Marcela, Crepet William L., Nixon Kevin C. American journal of botany . 2009,第5期

机译：五角茴香属（Pentapetalum trifasciculandricus gen。等。 nov。，一种菊科化石花，来自美国新泽西州的Raritan地层（突尼斯，晚白垩世）。
3. Pentapetalum trifasciculandricus gen. et sp. nov., a thealean fossil flower from the Raritan Formation, New Jersey, USA (Turonian, Late Cretaceous) [J] . Marcela Martínez-Millán, William L. Crepet, Kevin C. Nixon American Journal of Botany . 2009,第5期

机译：五角蓬等。十一月，一种来自美国新泽西州Raritan组的茶色化石花（土耳其语，晚白垩世）
4. The Impact of Industry 4.0 on The Marketing Competitiveness of Enterprises, The Scope For Millennial’s and Gen Z: A Study on Dubai (UAE) [C] . Dinakar Lingam International Conference on Computational Intelligence and Knowledge Economy . 2019

机译：工业4.0对企业营销竞争力，千禧一代的范围和Z代的影响：迪拜（UAE）研究
5. Exploring generational differences among Millennials, Gen Xers, and Baby Boomers: Work values, manager behavior expectations, and the impact of manager behaviors on work engagement. [D] . Murphy, Michelle Marie. 2011

机译：探索千禧一代，X世代和婴儿潮一代之间的世代差异：工作价值观，管理者行为期望以及管理者行为对工作参与的影响。
6. Millennials in Medicine: Cross-Trained Physicians Not Valued in Medical Marketplace [O] . LT Colin M. Smith, CAPT Paul Jung 2019

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TAPPING INTO THE VALUES OF MILLENNIAL & GEN Z PET PARENTS

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