"Grocery retail is a highly competitive market and it's getting tougher. Figures released by market analysts Kantar show that year-on-year supermarket sales grew by just 0.2% over the Christmas period - the slowest rate for Christmas trading since 2015. Competition is fierce and consumers are becoming more promiscuous in their buying habits, cherry-picking deals and selectively buying across a spectrum of supermarkets. Customer loyalty and traditional patterns of shopping behaviour are changing fast, which places pressure on grocers to change, and in turn, requires manufacturers to respond with far greater agility. So, what can producers do to step up to the mark?
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