It's no longer enough to produce a fresh loaf- bakers are now hard at work creating speciality breads, as consumers demand more for their dough. John Dunn casts his eye over the latest developments. Hovis Invisible Crust is the first bread to be baked without a crust. Warburtons' Healthy Inside is baked with a natural prebiotic ingredient. Allied Bakeries' Burgen brand offers a choice of Soya & Linseed, Hi-Bran, or Wholegrain & Cranberry loaves. And now Tesco is selling a wholegrain loaf containing 17% Guinness.
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