It is hard to think of new product development for a food product that has been produced in the same way for 150M years, but honey is having something of a renaissance at the moment and it is certainly the star performer of the jams and spreads market. While many are bemoaning the rise in on-the-go breakfasts that prevent people sitting down to put their favourite spread on their toast first thing in the morning, honey is bucking this trend. One reason for this is, of course, that many on-the-go breakfast products such as cereal bars often contain honey, as do cereals themselves.
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