Newer Consumer Values Influencing Food Decisions

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Newer Consumer Values Influencing Food Decisions

机译：新的消费者价值观影响食品决策

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Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages, according to a study from Deloitte Consulting, Food Marketing Institute (FMI) and Grocery Manufacturers Assn. (GMA). The study, "Capitalizing on the Shifting Consumer Food Value Equation," found 51 percent of Americans surveyed weigh "evolving drivers" - health and wellness, safety, social impact, experience and transparency - in their purchasing decisions. That's in addition to the "traditional drivers" of taste, price and convenience. Moreover, this occurs regardless of demographic factors.

机译：根据德勤咨询，食品营销研究所（FMI）和食品杂货制造商协会的一项研究，在人们购买食品和饮料时，口味，价格和便利性不再是唯一的决定因素。（GMA）。这项名为“利用不断变化的消费者食品价值方程式资本化”的研究发现，接受调查的美国人中有51％的人在购买决策中称“演化中的驱动力”-健康，保健，安全，社会影响，经验和透明度。这是口味，价格和便利性的“传统驱动力”。此外，这与人口因素无关。

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《Food Processing》 |2016年第5期|17-17|共1页
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Newer Consumer Values Influencing Food Decisions

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