Frito-Lay North America, Piano, Texas, a business unit of PepsiCo Inc., rolls out Doritos Jacked tortilla chips, which are 40 percent bigger in size and thickness (the better to scoop up dips) than regular Doritos. They deliver a one-two punch of intense flavors upfront followed by a twist of spice or tanginess that packs the ultimate crunch in two flavors, Enchilada Supreme and Smoky Chipotle BBQ. Doritos Jacked were introduced in March at the South by Southwest Music Conference and Festival in Austin, Texas. Their giant vending machine, six stories tall, doubled as a concert venue (The Jacked Stage).
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