Between the hustle of traveling and myriad speakers and sessions—not to mention the never-ending rows of vendor booths—attending a trade show requires a special kind of focus and strategy to come out on top. "The larger the show, the more rock-solid [your] plan needs to be, or you will find yourself swept along instead of learning something new," says Brent Beringer, resident district manager at Aramark Higher Education for Florida State University in Tallahassee. Here, FoodService Director breaks down five of the most common trade show challenges and how to tackle them.
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