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PLANNING, COMMUNICATION A MUST FOR: CRISIS MANAGEMENT

机译:规划,沟通必须:危机管理

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摘要

A good crisis management plan is like a good running back in football: fleet of foot, flexible and able to zigzag instantly toward the proper path to a solution. He needs a comprehensive and proven play book going into the game. It's become a cliche to say that good communication is important. But when it comes to crisis management, good communication can save lives and corporate reputations. And in an age of potential bioter-rorism, it can do much more.
机译:一个好的危机管理计划就像是在足球运动中重振旗鼓:敏捷的步伐,灵活的能力以及能够迅速地向解决方案的正确路径曲折。他需要一本全面而可靠的剧本来投入游戏。俗话说,良好的沟通很重要。但是,在危机管理方面,良好的沟通可以挽救生命和提高公司声誉。在潜在的生物威胁时代,它可以做的更多。

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