On St. Patrick's Day, Uber offered customers the option to summon a bagpiper for a short-serenade, a marketing gimmick that followed other quirky deliveries for different occasions—pups for the Puppy Bowl on Super Bowl Sunday, Christmas trees and summertime ice cream. But as of now, sheep sacrifices are not part of Uber's repertoire. That's just one area where Careem, its top rival in the Middle East (excluding Israeli startups) and the only unicorn in the region, has one-upped Uber in the race for regional ride-hailing dominance.
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