THE PRESIDENT OF COFFEE NATION

GEORGE ANDERS

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THE PRESIDENT OF COFFEE NATION

机译：总统咖啡

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What does starbucks ceo Howard Schultz keep in his pockets? Two keys stand out. One unlocks the most lavish Starbucks store in the world: the 15,000-square-foot Roastery. Situated in Seattle's Capitol Hill neighborhood, it combines an upscale cafe with whirring conveyor belts that ferry packages of freshly roasted coffee before admiring customers. Let Nike have Niketown; Schultz has created a Willy Wonka-style celebration of coffee.

机译：星巴克首席执行官霍华德·舒尔茨（Howard Schultz）口袋里藏着什么？两把钥匙脱颖而出。一间店开辟了世界上最豪华的星巴克商店：15,000平方英尺的Roastery。它坐落在西雅图的国会山附近，结合了高档咖啡厅和旋转的传送带，可以运送包裹新鲜烘焙的咖啡，然后吸引顾客。让耐克拥有耐克敦；舒尔茨创造了威利·旺卡风格的咖啡庆祝活动。

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《Forbes》 |2016年第4期|40-424446485052|共8页
作者
GEORGE ANDERS;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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THE PRESIDENT OF COFFEE NATION

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