Salesforce cofounder Marc Benioff spends several months a year in Hawaii, where he owns a sweeping beachfront house on the Big Island and pals around with billionaire Michael Dell and aging rock star Neil Young. Little surprise, then, that for a retreat with 400 of his top executives in August he has summoned them to an air-conditioned ballroom near the white sands and volcanic cliffs down the shore. In this expected venue an unexpected scene plays out: Benioff, his massive 6-foot-5 build wrapped in a white Hawaiian shirt patterned with blue palm trees, his head topped with a Mauna Kea baseball cap, begins speaking to his cofounder in German. "Ja, ja, ja," Benioff grins.
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