A Step Above

SUSAN ADAMS

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A Step Above

机译：一步以上

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Ariel Nelson's decision to get a buzz cut in the middle of a sweltering New York summer four years ago was a turning point in his career. After a frustrating May 2012 shopping expedition for dress shoes, he and his friend Lane Gerson, then 29 and 30 years old, had decided to start a direct-to-consumer footwear company. The European brands they loved, such as John Lobb and Edward Green, retailed for $1,000 or more. Why not make the kind of shoes they wanted to buy but couldn't afford?

机译：阿里埃·尼尔森（Ariel Nelson）的决定是在四年前纽约闷热的夏季中降低嗡嗡声，这是他职业生涯的转折点。在经历了一次令人沮丧的礼服鞋购物之旅之后，他和他的朋友Lane Gerson（当时分别29岁和30岁）决定创办一家直接面向消费者的鞋类公司。他们喜欢的欧洲品牌，例如约翰·洛布（John Lobb）和爱德华·格林（Edward Green），零售价为1,000美元或更高。为什么不制作他们想购买但买不起的鞋子？

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来源
《Forbes》 |2016年第3期|5860|共2页
作者
SUSAN ADAMS;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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A Step Above

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