How Much Did You Pay for That Lipstick?

ADAM TANNER

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How Much Did You Pay for That Lipstick?

机译：您为那支唇膏支付了多少？

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Ric kosti, the cofounder of cosmetics company 100% Pure, was clicking through his e-mail one day when a message from a San Francisco startup caught his eye. "We've developed a machine learning algorithm that is able to predict which customers will leave your site without purchasing any of your products (with 99%-plus accuracy) and the capability to offer only this group a steeper discount than normal to entice them to purchase before leaving," said the e-mail from Freshplum. The pitch guaranteed a 5% revenue lift.

机译：化妆品公司100％Pure的联合创始人里克·科斯蒂（Ric kosti）一天有一次点击邮件，当时旧金山一家初创公司的消息引起了他的注意。 “我们已经开发了一种机器学习算法，能够预测哪些客户会在不购买任何产品的情况下离开您的网站（准确度达到99％以上），并且能够为该组客户提供比平时更大的折扣，从而吸引他们在离开前先购买。” Freshplum的电子邮件说。推销保证了5％的收入增长。

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《Forbes》 |2014年第5期|4649|共2页
作者
ADAM TANNER;
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收录信息美国《科学引文索引》(SCI);
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正文语种 eng
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How Much Did You Pay for That Lipstick?

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