Last winter, when a publicly traded media-streaming company with millions of global users needed to stress-test its app on 100-plus different devices, it called a little outfit named Applause. "Anybody would know who it is," laughs Doron Reuveni, cofounder and CEO of Applause. He's not telling because he's sworn to secrecy. He quickly mobilized 500 testers from 78 countries on five continents-including IT geeks in London, Madrid, Munich, Sao Paulo, Philadelphia and Bangalore. They kicked the app's tires on various desktops, phones, gaming consoles and smart TVs to analyze functionality and user experience. Backup teams? Of course.
展开▼
