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The Cookie Crumbles

机译:饼干崩溃

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摘要

It's a bright, warm February day in Boca Raton, Fla., but Irene Rosenfeld doesn't look happy. At an industry conference one week after reporting disappointing fourth-quarter results, the chairman and CEO of Mondelez International, formerly Kraft Foods, is defending her new company under a barrage of questions from irritated financial analysts. One wants to know what's really changed after the spinoff. Another barks: "You said you're getting frustrated? Well, we're getting frustrated, too." Yet another wants to know why she didn't disclose before the earnings release that the company was having execution issues in Brazil and Russia. Beneath her no-fuss cropped red haircut and chic white blazer, her mouth hardens into a thin, straight line. "I deeply regret it impacted my credibility with you, but I don't know what else could have been done," she says. "The long-term prospects are quite robust."
机译:这是佛罗里达州博卡拉顿(Boca Raton)2月的晴天,天气温暖,但是艾琳·罗森菲尔德(Irene Rosenfeld)看上去并不高兴。在报告令人失望的第四季度业绩后一周的一次行业会议上,Mondelez International的董事长兼首席执行官(原卡夫食品公司)在激怒的金融分析师的质疑下为她的新公司辩护。一个人想知道分拆后真正发生了什么变化。另一个叫声:“你说你感到沮丧?好吧,我们也感到沮丧。”另一个人想知道为什么她在财报发布之前没有透露该公司在巴西和俄罗斯存在执行问题。在整洁的红色发型和别致的白色西装外套下,她的嘴变硬成一条细长的直线。她说:“我深感遗憾,这影响了我对您的信誉,但我不知道还能做些什么。” “长期前景十分乐观。”

著录项

  • 来源
    《Forbes》 |2013年第5期|42-44|共3页
  • 作者

    JENNA GOUDREAU;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
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