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THE ART OF REDEMPTION

机译:赎罪的艺术

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Alice Walton is fretting about cheap flights. Not for herself, of course; the Wal-Mart heiress takes a Gulfstream jet to meetings. Her concerns are purely professional. Slight and silver-haired, Walton stands in the lobby of her Crystal Bridges Museum of American Art addressing a gauntlet of staff assembled to greet her one sweaty July afternoon. "We need discount carriers!" she says, raising her voice and one fist in mock outrage, tempered with a grin. For all the fanfare of its 2011 opening, its stunning verdant setting and an art collection worth upwards of $500 million, Crystal Bridges is still in Ben-tonville, Ark., Walton's-and Wal-Mart's-hometown, but hardly a tourist hub. In August the museum celebrated its millionth visitor, a coup for a 21-month-old institution in a Bible Belt town of 40,000. Walton knows she needs to ink a deal with JetBlue or Southwest or another of their ilk for a route through Northwest Arkansas Regional Airport to help sustain foot traffic now that initial Crystal Bridges buzz has died down.
机译:爱丽丝·沃尔顿(Alice Walton)担心廉价航班。当然不是为了她自己;沃尔玛的女继承人带着一架湾流喷气式飞机参加会议。她的担忧纯属专业。沃尔顿(Walton)略带银发,站在她的美国水晶桥博物馆(Crystal Bridges Museum of American Art)的大厅里,向一群手脚的工作人员致意,以迎接她一个汗水弥漫的7月下午。 “我们需要打折航空公司!”她说,在嘲讽的怒气中抬起嗓音和一只拳头,咧嘴一笑。水晶桥(Crystal Bridges)在2011年开幕时大张旗鼓,翠绿的林荫环境和价值超过5亿美元的艺术品收藏中,仍然位于阿肯色州本顿维尔,沃尔顿和沃尔玛的故乡,但几乎不是旅游枢纽。八月份,博物馆庆祝了百万游客,这是对位于圣经带镇40,000的一个拥有21个月历史的机构的妙招。 Walton知道,由于最初的Crystal Bridges嗡嗡声已经消失,她需要与JetBlue或Southwest或他们的另一个同类达成协议,以通过西北阿肯色州地区机场来帮助维持人流。

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    《Forbes》 |2013年第5期|73-757779|共5页
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  • 收录信息 美国《科学引文索引》(SCI);
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