The Chips Are Up

KARSTEN STRAUSS

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The Chips Are Up

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Ten-year-old InvenSense rarely causes a ripple on anyone's radar. But on Sept. 20, as Apple's iPhone 5s hit retail shelves, industry players speculated that the San Jose, Calif, components maker had hit pay dirt, muscling out larger rival STMicroelectronics. Weeks before the release, anticipating that long-awaited debut, investors bid up the stock 15%. InvenSense plays in the $9 billion niche of the semiconductor market called microelectromechanical systems (MEMS), sensors with moving parts so small they can be seen only through a microscope. The components tell your smartphone or tablet if it's being tilted, twisted, shaken, turned left or right and how fast; compass sensors indicate which way is north and help power onboard GPS.

机译：已有10年历史的InvenSense很少在任何人的雷达上引起涟漪。但是在9月20日，随着Apple的iPhone 5s进入零售货架，业内人士推测，这家位于加利福尼亚州圣何塞的组件制造商遭受了薪水之累，淘汰了更大的竞争对手意法半导体。发行前几周，投资者期待已久的首次公开募股，使该股高涨15％。 InvenSense在价值90亿美元的半导体市场中扮演着微机电系统（MEMS）的角色，这种传感器的运动部件非常小，只能通过显微镜才能看到。这些组件会告诉您的智能手机或平板电脑是否倾斜，扭曲，摇动，向左或向右旋转以及旋转的速度；指南针传感器指示向北的方向，并帮助车载GPS供电。

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《Forbes》 |2013年第6期|98100|共2页
作者
KARSTEN STRAUSS;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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