JEFF BERCOVICI: Where do you draw the line between good and bad placement or sponsored content or whatever you call it? MORGAN SPURLOCK: In the middle of the movie somebody picks something up and holds it next to their face and then they take a drink. The car drives into the driveway and the logo comes right up into the frame. It's so in your face. Closeup on the watch. Closeup on the Erickson phone, as in the past two 007 films.
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