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Picking The Winners

机译:选择优胜者

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摘要

Innovation is the lifeblood of our global economy and a strategic priority for all CEOs everywhere. We're all familiar with classic cases where revolutionary ideas upended industries and generated enormous wealth: the Apple iPod's outplaying the Sony Walkman; Starbucks' beans and atmosphere flooding out traditional coffee shops; Skype's using a strategy of "free" to unspool AT&T. But how about Reckitt Benckiser Group, the British consumer products giant (Lysol, Woolite, Clearasil), which looks to customers, among others, to find new methods to detect parasites? What about Intuitive Surgical, whose robotics-assisted procedures might soon allow a doctor in Atlanta to save the life of a soldier in Afghanistan? Or Tencent Holdings, whose QQ, China's hottest online-messaging platform, with roughly 700 million active accounts, has changed the way young people in the Middle Kingdom communicate?
机译:创新是我们全球经济的命脉,也是全球所有首席执行官的战略重点。我们都熟悉革命性思想颠覆行业并创造巨大财富的经典案例:Apple iPod超越Sony Walkman;星巴克的豆子和氛围充斥着传统的咖啡店; Skype使用“免费”策略释放AT&T的后台程序。但是,英国的消费品巨头(Lysol,Woolite,Clearasil)的利基特·本凯瑟集团(Reckitt Benckiser Group)如何寻找客户来寻找寄生虫的新方法呢?那么Intuitive Surgical的机器人辅助程序将很快使亚特兰大的医生挽救阿富汗士兵的生命呢?还是腾讯控股(Tencent Holdings)改变了中国年轻人交流的方式?腾讯控股的QQ是中国最热门的在线消息交易平台,拥有大约7亿活跃账户。

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  • 来源
    《Forbes》 |2011年第2期|p.74-75|共2页
  • 作者单位

    Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University;

    Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University;

    Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
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