Black Entertainment Television was long castigated for videos that demeaned African-American women. Chief Executive Debra Lee explains how she's now trying to attract-without offending-a bigger black audience. FORBES: The audience for BET, a Viacom unit, is at an alltime high, thanks to more original programming. BET's The Game premier was cable TV's highest-ranking sitcom, with 7.7 million viewers. Why did you decide to invest in original shows? DEBRA LEE: When I became CEO I had to define my vision for the company. How do we make our brand distinct and compete with other networks? I realized it was time to focus on original programming. BET was mature enough.
展开▼
机译：长期以来，Black Entertainment Television都对那些贬低非裔美国女性的视频进行了谴责。首席执行官黛布拉·李（Debra Lee）解释了她现在如何在不冒犯的情况下吸引更多的黑人观众。 《福布斯》：得益于更多原创节目，维亚康姆分公司BET的观众人数空前高。 BET的The Game首映式是有线电视排名最高的情景喜剧，拥有770万观众。您为什么决定投资原创节目？黛布拉·李：当我成为首席执行官时，我必须为公司定义愿景。我们如何使我们的品牌与众不同并与其他网络竞争？我意识到是时候专注于原始编程了。 BET已经足够成熟。
展开▼
