Forbes' Corporate Approval Ratings

JENNIFER ROONEY

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Forbes' Corporate Approval Ratings

机译：福布斯企业批准等级

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It takes years of directed effort and barge-loads of money to create a successful corporate brand—and no time at all to destroy it. To measure which companies navigate well, and which have blown it, FORBES launched a major consumer survey on the 100 biggest corporate advertisers in America, using the same kind of polling tactics to gauge politician popularity.

机译：创建一个成功的企业品牌需要花费多年的精力和大量的金钱，而根本没有时间去摧毁它。为了衡量哪些公司经营得好，哪些公司做得好，《福布斯》针对美国100个最大的公司广告商发起了一项大型消费者调查，使用了相同的投票策略来衡量政治人物的知名度。

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来源
《Forbes》 |2011年第7期|p.30|共1页
作者
JENNIFER ROONEY;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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Forbes' Corporate Approval Ratings

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