Pick one of these two stocks for your portfolio: Company A sells electronic gadgets whose sleek designs are the epitome of cool. The customers are fanatically loyal; the chairman is worshipped as a god. The stock is up 6,000% since 2003.Company B controls the Butterball turkey brand. Its assets include flour mills, container ships and pigsties. What little press the company gets relates to unpleasant topics like sweatshops. It is hard to imagine the chairman wowing an audience with a demo of a new poultry line.
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