One day in 2005 bradley Jefferson's friend Stephen Clifton was grumbling to Jefferson about the complexity of and huge amount of time he spent turning photos, video and text into professional-looking graphics as a lead animator at a national TV broadcast network. Surely there was a way to automate the process.rnA year later Jefferson, Clifton, his brother Thomas, and Jason Hsiao-friends since their high school days in Bellevue, Wash.-quit their jobs and pooled their savings to meet that challenge, forming a company called Animoto. "We didn't know that the technology was possible when we founded the company' admits Jefferson, 33, who managed sales and services at a midsize software firm before becoming Animoto's chief executive.
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