To loosen purse strings and to put a new snap into Christmas trade, 1933's Santa Claus has hired six new salesmen: John Barleycorn, Mickey Mouse, the Three Little Pigs and the Big Bad Wolf. John Barleycorn's return from (legal) exile is creating tremendous gift sales of many things associated with him-wine and liquor glasses, decanters, cocktail napkins, bar towels, chafing dishes, sandwich sets, mixing equipment and fancy knickknacks. Children are flocking into many department stores to view Mickey Mouse and Santa Claus jointly presiding over toy departments.
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