Penelope (poppy) gall decided to risk losing her shirt because she was tired of losing her pants. "One afternoon I was doing telemark ski turns, which require deep knee bends," says Gall, 48, an avid down-hiller who lives in Vermont "I was wearing men's ski pants because they had the technical details that I like. But they didn't fit well and kept dropping lower and lower off my waist with each turn." On the chairlift up, she complained to her friend Carolyn Cooke, 45, who had the same problems with her gear. That day they decided to launch a line of outerwear to cater to active women: jackets with fleece collars to protect against chin chafing; nylon ski pants with zippers for quick pit stops; waterproof pockets for tissues, cell phones and the like—in sizes ranging from petite extra small to 16, priced from $25 for a fleece hat to $275 for three-layer waterproof pants.
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