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Killing The Dream

机译：杀梦

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摘要

It's official now. Saturn is to be saved. New models are coming to the once-beloved line that jealous rivals inside General Motors have tried to kill for years. But it doesn't really make any difference, for Saturn—what it was supposed to be and what it could have been—may have all but vanished. Let's go back to the beginning. Saturn began late in 1990 to great fanfare. GM was worried because its market share had fallen to 35%. In came Saturn, an all-new car with a plastic body that would defeat bumps and scratches; it would be made in an all-new factory in Spring Hill, Tenn., where the union rules would be more forgiving and workers and managers would pull together. It would be sold by a new generation of dealers, who would treat the customer right, offering a single, fair price and no haggling. The motto was a different kind of car, a different kind of company, and the goal was to win back the customers who had gone over to the foreign car makers.
机译：现在是正式的。土星将被保存。通用汽车内部嫉妒的竞争对手多年来一直试图杀死这种新车型，这种新车型正逐渐流行。但这并没有真正的改变，因为土星-应该是什么，可能是什么-可能几乎消失了。让我们回到开始。土星在1990年底开始大张旗鼓。通用汽车担心，因为它的市场份额下降到了35％。土星问世，这是一辆全新的塑料车身，可以克服颠簸和刮擦。它将在田纳西州斯普林希尔的一家全新工厂生产，那里的工会规则将更加宽容，而工人和管理人员将齐心协力。它将由新一代的经销商出售，他们将对待客户的权利，提供一个单一的，公平的价格并且没有讨价还价。座右铭是不同类型的汽车，不同类型的公司，其目标是赢回那些已转嫁给外国汽车制造商的客户。

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  • 来源
    《Forbes》 |2005年第5期|p.151|共1页
  • 作者

    Jerry Flint;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 世界经济问题;
  • 关键词

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