Jason Binn got his first job out of college by sending per-fumed birthday cards to Madison Avenue executives. He tracked down their birth dates, printed his resume on thick card stock, slipped it inside a red envelope, scented it and attached a pink rose sticker that said "love." "I knew I had to do something that would stand out," says Binn. Within three months he was managing three accounts at D'Arcy Masius Benton & Bowles.
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