When tom joyner traveled to home depot headquarters last year, the usually dapper radio disc jockey donned a bright orange tracksuit, a nod to the company's signa- ture color. The message: Joyner, host of the nation's most widely syndicated radio show targeted to African-Americans, was willing to work for the company's ad money. The persuasive Joyner scored, wooing $2 million from Home Depot for Reach Media, his Dallas media company. And Home Depot bought itself an influential pitchman who shamelessly plugs the company during the Tom Joyner Morning Show, on his Web site (blackamerica- web.com) and at live events. He calls the home improvement retailer "Ho D," a nickname that's catching on. Sales among African-Americans are gathering steam in Joyner's markets.
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机译：去年，当汤姆·乔伊纳（Tom Joyner）前往家得宝总部时，这位平易近人的电台节目主持人穿着鲜艳的橙色运动服，以致该公司的标志色得到了点赞。信息：乔伊纳（Joyner）是全美最广泛的针对非裔美国人的联合广播节目的主持人，他愿意为公司的广告收入而努力。有说服力的乔伊纳打了个好头，从家得宝（Home Depot）争取到了达拉斯媒体公司里奇媒体（Reach Media）200万美元。然后，家得宝（Home Depot）买下了一位有影响力的推销员，他在汤姆·乔伊纳（Tom Joyner）早间秀上，在他的网站（blackamerica-web.com）上和现场活动中无耻地为公司打了电话。他称家装零售商“ Ho D”为流行语。非裔美国人的销售在Joyner的市场上积聚了力量。
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