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Don't Look Back

机译：不要回头

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Every entrepreneur gets thrown from his high horse. alexan-der Lidow, chief executive of International Rectifier, still feels bruises six years after his tumble. Business was humming for the world's oldest semiconductor company, which makes so-called power conversion components for PCs, consumer electronics, telecom and the auto industry. (These chips, some as big as credit cards, move juice, not data.) Lidow had just shipped a batch of discrete transistors to Intel, which was building its Pentium n processor. "We were so proud," recalls Lidow, now 50. They worked so well." Then Intel called to complain. The new transistors were sending jumbled electrical currents, heating up, even stalling the powerful Intel chip. lidow took the new device back into the lab and came up with an even better Mosfet (or "metal-oxide field effect transistor"), a thumbnail-size square of silicon and copper. It performed even worse. lidow, who has a doctorate from Stanford in applied physics, was crushed. "We'd defined ourselves as the best power Mosfet company in the world," he says. Not anymore. Lidow and a fellow IR engineer had invented the transistor back in 1979, revolutionizing power management by distributing electrons through microchips with near-perfect efficiency. The company licensed the technology, collected hundreds of millions of dollars in royalties—and watched its innovation become an ever cheaper commodity. lidow realized he had to go back to the drawing board for more than just transistor design. He needed to rebuild the company around the customer.
机译：每个企业家都被他的高高的马扔掉。国际整流器公司（International Rectifier）首席执行官亚历山大·利多（Alexandr-Lidow）在跌倒六年后仍然感到瘀伤。这家世界上最古老的半导体公司的业务充满了活力，该公司生产用于PC，消费电子，电信和汽车行业的所谓电源转换组件。 （这些芯片，有些和信用卡一样大，可以移动汁液，而不是传输数据。）Lidow刚刚向英特尔运送了一批分立晶体管，英特尔正在建造其奔腾n处理器。现年50岁的Lidow回忆说：“我们感到非常自豪。他们运作得非常好。”随后，英特尔致电投诉。新晶体管发出的电流杂乱无章，发热甚至停滞了功能强大的英特尔芯片。进入实验室并提出了更好的Mosfet（或“金属氧化物场效应晶体管”），即硅和铜的缩略图大小的正方形，效果甚至更差。lidow拥有斯坦福大学应用物理学博士学位，他说：“我们已经将自己定义为世界上功率最高的Mosfet公司。”不再。Lidow和一位IR工程师早在1979年就发明了晶体管，通过在近乎微芯片中分配电子来革新功率管理。完美的效率：该公司获得了该技术的许可，收取了数亿美元的专利使用费，并看着它的创新成为越来越便宜的商品，利多夫意识到，他不仅仅需要晶体管设计，还得回到图纸板上。 。他需要围绕客户重建公司。

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  • 来源
    《Forbes》 |2004年第11期|p.144-145148|共3页
  • 作者

    Tomas Kellner;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 世界经济问题;
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