Tribune Co. has put together a national advertising package. Is it really worth more than a collection of local advertising vehicles? Over the first 50 years of the last century the Chicago Tribune clawed its way to national prominence as the fire- eating, bombastic edi- torial personification of its editor and publisher, Colonel Robert R. McCormick. Among other things, McCormick used the Trib to trumpet the supremacy of his "Chicagoland" over other cities he considered less American. He reserved most of his geocentric contempt for nutty California and that "reservoir of evil," New York City.
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