Daniel burke observes that Barbara Walters, the newscaster (and a former employee in his old life) hasn't got much of an arm. Burke, former chief executive of Capital Cities/ABC, is now the owner of the Portland, Me. Sea Dogs, a minor league baseball team. He invited Walters to throw the opening pitch at a Sea Dog home game: "She tried to throw it, but the ball slid off her hand and dribbled toward third base," recalls Burke. The crowd went crazy anyway. Walters, along with special guest Barbara Bush, were at a home game Burke marketed as Barbara Night, in which everyone named Barbara got to meet the two Barbaras. That's minor-league marketing from a major-league guy.
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