Alan conway's pregnant wife was bedridden, suffering from severe morning sickness. Conway couldn't take off from his job at Morgan Stanley Dean Witter, where he was a computer systems programmer. Who would care for the couple's 13-month-old daughter, Ashley? No family or friends lived near their home in Cedar Grove, N.J. No problem. Morgan Stanley offers backup child care. Every day for two months this past summer, Conway dropped Ashley off at a day care center just three blocks from his midtown Manhattan office. He knew Ashley was in good care. Run by ChildrenFirst, a Boston outfit, the center offers gleaming toys, fish tanks, computers and highly-trained staffers, most with master's degrees in education.
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