In a pickle

Thomas Jaffe

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In a pickle

机译：泡菜

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Campbell put a bunch of its losers into a shopping cart and handed them to Robert Bernstock. If he can make Vlasic International work, he will be viewed as a genius. Be careful what you wish for. All his working life Robert Bernstock ached to be the top man. He slaved away at General Foods for 9 years, flogging Stove Top stuffing and Minute Rice. He worked as an executive at a direct satellite broadcasting company and a software startup. Then he joined Campbell Soup, rising through the ranks for 13 loyal years, scoring big with such brand innovations as V8 Splash fruit juices.

机译：坎贝尔将大量失败者放入购物车，然后将其交给罗伯特·伯恩斯托克（Robert Bernstock）。如果他能使Vlasic International工作，他将被视为天才。小心您想要的东西。罗伯特·伯恩斯托克（Robert Bernstock）一生的工作都渴望成为最高职位。他在General Foods奴役了9年，使Stove Top馅和Minute Rice受到鞭打。他曾在一家直接卫星广播公司和一家软件初创公司担任执行官。然后，他加入了坎贝尔汤公司（Campbell Soup），在过去13年的忠诚度中名列前茅，在诸如V8 Splash果汁等品牌创新中大获全胜。

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《Forbes》 |1999年第5期|p.8486|共2页
作者
Thomas Jaffe;
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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类世界经济问题;
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In a pickle

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