Cross-Cultural Issues in Consumer Science and Consumer Psychology

Polina Lebedeva

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Cross-Cultural Issues in Consumer Science and Consumer Psychology

机译：消费者科学和消费者心理学的跨文化问题

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摘要

The book provides insights into contemporary cross-cultural frameworks and specific methods for marketing strategies that build on consumer psychology. The topic is very relevant in the light of the increasingly multicultural environment in which both international and local firms act. Knowledge of cultural diversity is also becoming more important because of patterns of immigration into regions, such as Europe - a trend that is likely to persist.

机译：这本书提供了对当代跨文化框架以及基于消费者心理的营销策略特定方法的见解。鉴于国际和本地公司在不断发展的多元文化环境中，本主题非常相关。由于移民到欧洲等地区的方式，文化多样性的知识也变得越来越重要，这一趋势很可能会持续下去。

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来源
《Foresight》 |2018年第3期|332-333|共2页
作者
Polina Lebedeva;
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作者单位

Higher School of Economics - Management of Science, Technology and Innovations, Moscow, Russian Federation;

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正文语种 eng
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1. Introduction to special issue on Global Perspectives on Sensory and Consumer Sciences: A cross-cultural approach [J] . Rodrigues Heber, Otterbring Tobias, Piqueras-Fiszman Betina, Food research international . 2019,第FEBa期

机译：感官和消费者科学全球观点特刊简介：一种跨文化方法
2. Cross-cultural and cross-national consumer research: psychology, behavior and beyond [J] . Michaelidou Nina, Reynolds Nina, Greenacre Luke, International marketing review . 2015,第3a4期

机译：跨文化和跨国消费者研究：心理学，行为及其他
3. Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction [J] . Guillaume D. Johnson, Sonya A. Grier Journal of Business Research . 2013,第3期

机译：了解跨文化的消费者对消费者互动对消费者服务满意度的影响
4. The Influence of Consumer Psychology on Consumer Finance for College Students-Based on the Survey in Yunnan Province [C] . Yili Hu, Ye Chen, Xiaoyu Chen International Symposium on Business Cooperation and Development in South-East and South Asia under BR Initiative . 2020

机译：消费者心理学对大学生消费金融的影响 - 基于云南省调查
5. Perceptions of Massachusetts family and consumer sciences education professionals regarding the importance and use of the National Standards for Family and Consumer Sciences Education in Massachusetts. [D] . Pullen, Jo Ann. 2001

机译：马萨诸塞州家庭和消费者科学教育专业人士对马萨诸塞州家庭和消费者科学教育国家标准的重要性和使用的看法。
6. Cross Cultural Issues in Consumer Science and Consumer Psychology [O] . 2017

机译：消费者科学与消费心理的跨文化问题

Cross-Cultural Issues in Consumer Science and Consumer Psychology

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