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This thing of social media! Going business or socialisation? Solving the great dilemma

机译：这件社交媒体！去商业或社交活动？解决伟大的困境

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Purpose - Social media has become a "thing" not just for its historical purpose of socialisation, but a multi-faceted platform of unpredictable possibilities. With the current high levels of actual usage, business on the platform has assumed different styles and has become one of the competing activities on this platform, creating a dilemma for the future. However, as social beings, we can manage such capricious adventure by means of research, to predict the possible destination before we are taken by surprise. One of such medium of studies is through the philosophies of the continuance intention theories. To this end, the purpose of this paper was to investigated some antecedents of social media that are capable of predicting the direction of this platform to test this theory of continuance intention, and the results from the predictive Smart PLS3 shows that the continuance intention for business on this platform will overtake socialisation to offer the biggest market among the elitist class in the near future, and not China, Nigeria or the NYSE. Design/methodology/approach - This paper uses Predictive Smart PLS3 to analyse the continuance intention of social media platforms. Findings - Predictive Smart PLS3 shows that the continuance intention for business on social media platform will overtake socialisation to offer the biggest market. Research limitations/implications - The questions asked in this study focussed on buyers and not platform managers. As the continuance intention depends on the latter as well, it would have been better if their opinions were also sought to determine what will make them continue to provide social media. Originality/value - This paper is among the first to do such a study.
机译：目的 - 社交媒体已成为“事物”，而不仅仅是为了实现社会化的历史目的，而是一个不可预测的可能性的多面平台。随着目前的实际使用量高，平台上的业务推出了不同的风格，并已成为该平台上的竞争活动之一，为未来创造了困境。然而，作为社会的生物，我们可以通过研究来管理这种反复性的冒险，在我们惊喜之前预测可能的目的地。其中一种研究媒介是通过持续的意图理论的哲学。为此，本文的目的是调查了一些能够预测该平台的方向来测试这种持续意图的方向的社交媒体的一定的前书，以及预测智能PLS3的结果表明业务的持续意图在这个平台上，将在不久的将来超越社会化，以在不久的将来提供最大的市场，而不是中国，尼日利亚或纽约证券交易所。设计/方法/方法 - 本文采用预测智能PLS3分析社交媒体平台的持续意图。调查结果 - 预测智能PLS3显示社交媒体平台在社交媒体平台上的持续意图将超越社会化以提供最大的市场。研究限制/含义 - 本研究提出的问题专注于买家而不是平台经理。随着持续意图依赖于后者，如果他们的意见也试图确定会让他们继续提供社交媒体的意见，这将会更好。原创/价值 - 本文是第一个做出这样的研究之一。

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