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Crowdfunding Platforms: Ecosystem and Evolution

机译：众筹平台：生态系统和进化

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Crowdfunding is the practice of seeking support from a large number of backers, each funding a small amount, in order to reach a specific funding goal. This monograph examines: (1) the field of crowdfunding, (2) how it has evolved, (3) the impact crowdfunding has on the fields of innovation, marketing and finance and (4) the factors that can affect crowdfunding outcomes. We view crowdfunding as complementary and transformative, increasing the efficiency of several existing processes such as idea generation and testing, fund raising and collection. We combine practitioner perspectives and research findings to provide insights on this subject. We explore the crowdfunding ecosystem and the role that project creators, backers and the platform play in the entire crowdfunding process. We provide a comprehensive review of current academic research in crowdfunding that focus on three key components of the crowdfunding process: (1) project design and description, (2) project creator and backer characteristics and (3) platform design and architecture, and explore how different properties of these crowdfunding components impact the crowdfunding process and affect crowdfunding outcomes. We further provide an overview of new developments in crowdfunding (such as new crowdfunding models) and suggest trends (such as privacy issues) that may shape the crowdfunding ecosystem in the future.
机译：众筹是寻求支持从大量支持者的支持，每笔资金少量，以达到特定的资金目标。本专着审查：（1）众筹，（2）它如何发展，（3）影响众多对创新，营销和金融领域以及（4）可能影响众筹的因素。我们将众所周心的互补和变革，提高了若干现有流程的效率，如想法生成和测试，筹集资金和收集。我们将从业者的观点和研究调查结果结合起来，为这一主题提供见解。我们探讨了众筹的生态系统和项目创作者，支持者和平台在整个众群流程中发挥的作用。我们对Crowdfunding的当前学术研究提供了全面的审查，该研究专注于众筹流程的三个关键组成部分：（1）项目设计和描述，（2）项目创建者和支持者特征和（3）平台设计和架构，并探索如何这些众筹组成部分的不同性质会影响众筹流程并影响众筹的成果。我们进一步概述了众筹（如新众筹型模型）的新发展概述，并建议将来塑造众所周境的生态系统的趋势（如隐私问题）。

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