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首页> 外文期刊>Futures research quarterly >COMPETITIVE INTELLIGENCE: A FIELD FOR FUTURISTS?
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COMPETITIVE INTELLIGENCE: A FIELD FOR FUTURISTS?

机译：竞争情报：未来的领域？

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摘要

Competitive intelligence (CI) has been perceived as an activity primarily concerned with analyzing the competitors of an organization and as an activity that considers the environments of that organization. This means that CI professionals not only have to focus on their competitors, but also on their organization's stakeholders and on developments in their environment. It then becomes necessary to ask what will happen tomorrow, or what will happen next? Wright et al. (2002), for instance, urge organizations to anticipate the moves of their competitors. If traditional CI is perceived in a broader sense, it develops a strong connection to the field of futures studiesrn(FS).
机译：竞争情报（CI）被视为主要与分析组织的竞争者有关的活动，并且是考虑组织环境的活动。这意味着CI专业人士不仅必须专注于竞争对手，还必须专注于组织的利益相关者以及环境的发展。然后有必要去问明天会发生什么，或者接下来会发生什么？赖特等。 （2002年），例如，敦促组织预期其竞争对手的行动。如果从更广泛的意义上理解传统的CI，它将与期货研究领域（FS）建立紧密的联系。

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