CONSUMERS continually want more for their money, and I'm not just talking about bigger and better products. What they want is an entire shopping experience. This is an opportunity for retailers, and the successful ones will give consumers what they want by engaging and connecting with them through a positive in-store experience - where consumers interact, understand and emotionally connect with a retail brand first-hand. Purchasing products is still, of course, very important and consumers obviously have a choice when doing this: in-store or online. Even though online sales continue to enbattle those in-store, the experience that a 3D high street store offers is crucial. It's an opportunity to elevate a consumer's brand experience, even if they try something on in-store only to go home and purchase it online - bricks to clicks as they say.
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