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Framing industrialization of the offshore wind value chain - A discourse approach to an event

机译：海上风能价值链的框架化工业化-事件的话语方法

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The paper explores value chain governance through a discourse approach to an event which included an exhibition and a conference. This approach appears promising for investigating industries in their formative phase and is particularly relevant for new renewable energy sectors. By studying the European offshore wind value chain, the paper investigates the coupling between wind industries and offshore industries as an encounter of various conventions. The key speakers at the conference, particularly those from the utility companies, introduced new principles for organizing the value chains they are leading, in order to reduce costs, and turn the immature sector into a mature one. Their storyline of industrialization by standardization breaks, however, with the storyline demonstrated by the firms in offshore oil and gas, and maritime industries at the exhibition. The latter offshore suppliers find evidence of quality in their business history and their trust-based relations to their clients. Theoretically the paper contributes to the global value chain governance debate by offering another perspective on power. The discourse approach helps us explain how influential actors could enforce one convention over another. The paper contributes methodically by suggesting a discourse approach to events. Events appear as a significant arena for negotiating industry formation and convenient for researcher's data gathering for text analysis.
机译：本文通过对包括展览和会议在内的活动的演讲方式探索了价值链治理。这种方法对于调查处于形成阶段的行业似乎很有希望，特别适用于新的可再生能源领域。通过研究欧洲海上风电价值链，本文探讨了风能产业与海上风电产业之间的耦合，这是各种公约的encounter。大会的主要演讲者，特别是公用事业公司的演讲者，介绍了组织其所领导的价值链的新原则，以降低成本并将不成熟的部门变成成熟的部门。然而，他们通过标准化进行工业化的故事情节破裂了，在展览会上，近海石油和天然气公司以及海事行业的公司展示了故事情节。后者的离岸供应商在其业务历史以及与客户之间基于信任的关系中发现了质量证据。从理论上讲，本文通过提供关于权力的另一种观点，为全球价值链治理辩论做出了贡献。话语方法帮助我们解释了有影响力的参与者如何才能将一项公约强于另一公约。本文通过建议事件的话语方法，为系统地做出了贡献。事件似乎是谈判行业形成的重要舞台，并且方便了研究人员的数据收集以进行文本分析。

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