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Price Competition and Product Differentiation when Goods have Network Effects

机译:货物具有网络效应时的价格竞争和产品差异化

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The objective of our approach is to develop a model that captures horizontal product differentiation under environmental awareness with price competition whereby environmentally friendly products are costlier to produce. As an example, we refer to automobile producers offering cars with a gasoline-powered engine and one with a natural gas-powered engine. The network of petrol stations provides the complementary good. We use a two-stage game in prices and characteristics to analyse the market structure. In order to find out whether a private decision on the type of engine coincides with a socially optimal product differentiation, we determine the position of the two types of engine by a welfare-maximizing authority.
机译:我们方法的目的是开发一种模型,该模型可以在具有价格竞争的环境意识下捕获横向产品差异化,从而使环保型产品的生产成本更高。例如,我们指的是为汽车制造商提供配备汽油发动机和天然气发动机的汽车。加油站网络提供了补充的好处。我们使用价格和特征两阶段博弈来分析市场结构。为了找出有关发动机类型的私人决定是否与社会上最佳的产品差异相吻合,我们由福利最大化机构确定这两种类型发动机的位置。

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