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Key performance indicators for enhancing the export potential of Indian carpet industry

机译：增强印度地毯行业出口潜力的关键绩效指标

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The research aims to study the mediating effect of export commitment between the relationship of export knowledge and export performance. The study considers the determinants of export performance whereas the unit of analysis is the individual carpet exporting firm. Primary data has been collected through a questionnaire with leading exporters in the carpet industry, besides an interview with the officials of export promotion council and trade policy experts. A theoretical model has been developed and tested using primary data obtained from a sample survey of exporting firms drawn from key carpet exporters from Bhadohi (UP) and Panipat (Haryana). A quantitative analysis was performed using confirmatory factor analysis (CFA) and, due to covariate nature of the proposed research model, structural equation modelling (SEM) has been applied to evaluate the research hypotheses. Export knowledge has positive influence on export strategy. The results support that the export performance is dependent on export strategy, export knowledge and export commitment. The results clearly explain the role of export commitment as mediating variable between export knowledge and export performance.
机译：该研究旨在研究出口承诺与出口知识与出口绩效之间的中介作用。该研究考虑了出口业绩的决定因素，而分析单位是单个地毯出口公司。除与出口促进委员会官员和贸易政策专家进行访谈外，还通过与地毯行业主要出口商的问卷调查收集了主要数据。已经开发了一个理论模型，并使用从对Bhadohi（UP）和Panipat（哈里亚纳邦）的主要地毯出口商的出口公司进行的抽样调查中获得的原始数据进行了测试。使用验证性因子分析（CFA）进行了定量分析，并且由于拟议的研究模型的协变量性质，结构方程模型（SEM）已用于评估研究假设。出口知识对出口战略具有积极影响。结果证明出口绩效取决于出口策略，出口知识和出口承诺。结果清楚地说明了出口承诺作为出口知识与出口绩效之间的中介变量的作用。

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