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Shipstra: The lean start-up of a digital freight-forwarding marketplace

机译：Shipstra：数字货运货运市场的精简启动

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摘要

The process of designing a business model is arduous, particularly when creating a digital platform aimed at disrupting a market that is used to operating in a non-digital manner. The leaders of Shipstra (www.shipstra.com), a transformative digital marketplace for the freight-forwarding and shipping sector, successfully met this challenge. The organization's lean start-up illustrates how entrepreneurs and managers of new ventures in tradition-bound industries can sidestep the pitfalls of building a business model for digital disruption. Underscoring the value of industry experience, attention to customer feedback, and personal relationships, it also sheds light on the conditions that make possible the rapid iterations essential to success in an ever-evolving digital environment.
机译：设计商业模式的过程艰巨，特别是在创建旨在破坏用于以非数字式运作的市场的数字平台时。 Shipstra的领导人（www.shipstra.com）是货运货运和航运部门的转型性数字市场，成功地遇到了这一挑战。该组织的精益启动说明了传统行业新企业的企业家和经理如何回避构建数字中断商业模式的陷阱。强调行业经验的价值，对客户反馈和个人关系的关注，它还阐明了在不断发展的数字环境中取得成功的快速迭代的条件。

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