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首页> 外文期刊>Global Business Review >Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes
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Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

机译：员工通过内部品牌提供幸福：实现基于员工的品牌结果的综合方法

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摘要

Internal branding is considered as an Human Resource (HR) construct for creating, implementing and measuring the employee-based brand image in organizations. The purpose of this study was to empirically analyse the influence of internal branding initiatives on overall workplace well-being in which every stakeholder feels included, valued and respected. A study conducted on a sample of 443 respondents across four different Indian services sector examined how internal branding strategies help in psychological, physical, spiritual, financial and social well-being of employees. A conceptual framework based on the hypotheses was tested to establish correlations among internal branding, employee well-being and employee-based brand outcomes at individual and organizational levels. It shows that internal branding is an integral part of overall well-being programme and supports individual and organizational outcomes. Organizations can use this framework to improve their well-being strategies based on their internal brand creation process and also benefit from the increased organizational effectiveness.
机译：内部品牌被认为是用于在组织中创建，实施和衡量基于员工的品牌形象的人力资源（HR）构建。本研究的目的是明确分析内部品牌倡议对整体工作场所福祉的影响，每个利益攸关方都包括，重视和尊重。在四个不同印度服务部门的443名受访者的样本上进行的一项研究审查了内部品牌战略如何帮助员工的心理，物理，精神，金融和社会福祉。测试了一个基于假设的概念框架，在个人和组织层面建立内部品牌，员工福祉和基于员工的品牌结果之间的相关性。它表明，内部品牌是整体福祉计划的一个组成部分，支持个人和组织结果。组织可以利用本框架根据其内部品牌创建过程提高其福祉策略，也可以从增加的组织效率中受益。

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