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Managerial power in the German model: the case of Bertelsmann and the antecedents of neoliberalism

机译：德国模式的管理权：贝塔斯曼和新自由主义的前身

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Our article extends research on authoritarian neoliberalism to Germany, through a history of the Bertelsmann media corporation - sponsor and namesake of Germany's most influential neoliberal think-tank. Our article makes three moves. Firstly, we argue that conceptualizing German neoliberalism in terms of an 'ordoliberal paradigm' is of limited use in explaining the rise and fall of Germany's distinctive socio-economic model (Modell Deutschland). Instead, we locate the origins of authoritarian tendencies in the corporate power exercised by managers rather than in the power of state-backed markets imagined by ordoliberals. Secondly, we focus on the managerial innovations of Bertelsmann as a key actor enmeshed with Modell Deutschland. We show that the adaptation of business management practices of an endogenous 'Cologne School' empowered Bertelsmann's postwar managers to overcome existential crises and financial constraints despite being excluded from Germany's corporate support network. Thirdly, we argue that their further development in the 1970s also enabled Bertelsmann to curtail and circumvent the forms of labour representation associated with Modell Deutschland. Inspired by cybernetic management theories that it used to limit and control rather than revive market competition among its workforce, Bertelsmann began to act and think outside the postwar settlement between capital and labour before the settlement's hotly-debated demise since the 1990s.
机译：我们的文章通过贝塔斯曼传媒公司的历史将对威权主义新自由主义的研究扩展到德国-德国最有影响力的新自由主义智囊团的发起者和同名人。我们的文章提出了三个步骤。首先，我们认为，以“自由范式”来概念化德国新自由主义在解释德国独特的社会经济模型（德国模型）的兴衰方面的作用有限。取而代之的是，我们将专制倾向的根源定位于管理者行使的公司权力，而不是官员所想象的由国家支持的市场的权力。其次，我们将贝塔斯曼的管理创新作为与德国模型协会（Modell Deutschland）的重要角色。我们证明，适应内生的“科隆学校”的业务管理惯例使贝塔斯曼的战后管理人员能够克服存在的危机和财务限制，尽管这被排除在德国公司支持网络之外。第三，我们认为，它们在1970年代的进一步发展也使贝塔斯曼能够减少和规避与Modell Deutschland相关的劳动代表形式。受曾经用来限制和控制而不是恢复其劳动力市场竞争的控制论管理理论的启发，贝塔斯曼开始在战后解决方案之外的资本与劳动力之间采取行动并进行思考，直到该解决方案自1990年代开始热议的消亡之前。

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