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Plastic (W)rap

机译:保鲜膜

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摘要

People don't purchase vac-uum cleaners very often. That's why appliance manufacturers try to "suck us in" when we're in the mood to shop. Eye-popping contrast is precisely what Dyson had in mind when it designed sleek point-of-purchase wraps for its high-end DC07 models, which retail for between $400 and $500. With canary yellow accents on a charcoal-metallic background, Dyson's display packaging certainly stands out. And it's durable, too, scientifically printed on not-so-common 32-mil polyethylene to stand up to the repetitive rigors of in-store product displays.
机译:人们不经常购买真空吸尘器。这就是为什么电器制造商在我们有购物意向时试图“吸引我们”的原因。戴森(Dyson)为高端DC07机型设计时尚的购买点包装纸时,正是想到了这样一个惊人的对比,该机型的零售价在400美元至500美元之间。戴森木炭金属背景上带有金黄色的口音,戴森的展示包装肯定引人注目。而且它也很耐用,科学地印在不常见的32密耳聚乙烯上,可以经受住店内产品展示的反复严格要求。

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