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On The Relationship Between Idea-Quantity and Idea-Quality During Ideation

机译：论构想过程中构想量与构想质量的关系

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摘要

A great deal of research has been conducted to develop methods and techniques to improve group ideation. Most of this research focuses on techniques for increasing the quantity of ideas generated during ideation; less attention has been given to the quality of the ideas produced. This focus stems from the widely held quantity-quality conjecture, that, all else being equal, more ideas give rise to more good ideas. In this paper, we argue that cognitive inertia and scarcity of solution space may affect the relationship between idea-quantity and idea-quality as ideation proceeds, resulting in acondition of diminishing returns for additional ideas. Results of a laboratory study using fourteen groups supported the diminishing returns hypothesis. Recommendations for future ideation research are suggested.
机译：已经进行了大量研究以开发改善小组构想的方法和技术。大多数研究集中在增加构思过程中产生的想法数量的技术上。对产生的想法的质量关注较少。这种关注源于普遍持有的数量质量猜想，​​即在所有其他条件相同的情况下，更多的想法会产生更多的好的想法。在本文中，我们认为认知的惯性和解空间的稀缺性可能会随着构想的进行而影响构想量与构想质量之间的关系，从而导致附加构想的收益递减的条件。使用14个组的实验室研究结果支持收益递减假设的减少。提出了对未来构想研究的建议。

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