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首页> 外文期刊>Harmful Algae >Frontiers in outreach and education: The Florida red tide experience
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Frontiers in outreach and education: The Florida red tide experience

机译：外展和教育前沿：佛罗里达的赤潮体验

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摘要

To enhance information sharing and garner increased support from the public for scientific research, funding agencies now typically require that research groups receiving support convey their work to stakeholders. The National Institute of Environmental Health Sciences (NIEHS) funded Aerosolized Florida Red Tide P01 research group (Florida Red Tide Research Group) has employed a variety of outreach strategies to meet this requirement. Messages developed from this project began a decade ago and have evolved from basic print material (fliers and posters) to an interactive website, to the use of video and social networking technologies, such as Facebook and Twitter. The group was able to track dissemination of these information products; however, evaluation of their effectiveness presented much larger challenges. The primary lesson learned by the Florida Red Tide Research Group is that the best ways to reach specific stakeholders are to develop unique products or services to address specific stakeholders' needs, such as the Beach Conditions Reporting System. Based on the experience of the Group, the most productive messaging products result when scientific community engages potential stakeholders and outreach experts during the very initial phases of a project.
机译：为了加强信息共享并获得公众对科学研究的更多支持，资助机构现在通常要求获得支持的研究小组将其工作传达给利益相关者。由美国国家环境卫生科学研究所（NIEHS）资助的雾化佛罗里达赤潮研究小组（Florida Red Tide Research Group）已采用多种推广策略来满足这一要求。这个项目开发的消息开始于十年前，已经从基本的印刷材料（传单和海报）发展到交互式网站，再到使用视频和社交网络技术，例如Facebook和Twitter。该小组能够跟踪这些信息产品的传播；然而，对其有效性的评估提出了更大的挑战。佛罗里达红潮研究小组的主要教训是，接触特定利益相关者的最佳方法是开发独特的产品或服务，以满足特定利益相关者的需求，例如海滩状况报告系统。根据集团的经验，在项目的最初阶段，科学界与潜在的利益相关者和外展专家合作时，将产生最高产的消息产品。

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  • 来源
    《Harmful Algae》 |2011年第4期|p.374-380|共7页
  • 作者

    Kate Nierenberg; Julie Hollenbeck; Lora E. Fleming; Wendy Stephan; Andrew Reich; Lorraine C. Backer; Robert Currier; Barbara Kirkpatrick;

  • 作者单位

    Mote Marine Laboratory, Sarasota, FL 34236, USA;

    NSF and NIEHS Oceans and Human Health Center and the NIEHS Marine and Freshwater Biomedical Sciences Center, University of Miami Rosenstiet School of Marine and Atmospheric Sciences, Miami, FL 33149, USA;

    NSF and NIEHS Oceans and Human Health Center and the NIEHS Marine and Freshwater Biomedical Sciences Center, University of Miami Rosenstiet School of Marine and Atmospheric Sciences, Miami, FL 33149, USA;

    NSF and NIEHS Oceans and Human Health Center and the NIEHS Marine and Freshwater Biomedical Sciences Center, University of Miami Rosenstiet School of Marine and Atmospheric Sciences, Miami, FL 33149, USA;

    Florida Department of Health, Tallahassee, FL 32399, USA;

    NSF and NIEHS Oceans and Human Health Center and the NIEHS Marine and Freshwater Biomedical Sciences Center, University of Miami Rosenstiet School of Marine and Atmospheric Sciences, Miami, FL 33149, USA;

    Mote Marine Laboratory, Sarasota, FL 34236, USA;

    Mote Marine Laboratory, Sarasota, FL 34236, USA,University of Miami Rosenstiel School of Marine and Atmospheric Sciences and Miller School of Medicine, Miami, FL 33149, USA;

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  • 正文语种 eng
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  • 关键词

    communication tools; evaluation of outreach and education; florida red tide; harmful algal blooms and public knowledge; karenia brevis; outreach and education;

    机译：交流工具;评估宣传和教育;佛罗里达赤潮有害的藻华和公众知识;凯里尼亚·布雷维斯宣传教育;

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